Scientific Storytellers
Elucidating Your Science
Elucida Communications provides scientific animation and illustration services that bridge the gap between primary research and clinical treatment. With over 40 years of combined prior experience in research, our team provides a uniquely scientific approach to our creation of biomedical media.
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Elucidating your science
Scientific Storytellers
Elucida Communications provides scientific animation and illustration services that bridge the gap between primary research and clinical treatment. With over 40 years of combined prior experience in research, our team provides a uniquely scientific approach to our creation of biomedical media.
OUR FOUNDERS
At Elucida Communications, we have over forty years of combined experience in research and scientific communication. Our team of animators, illustrators, and scientists bring a unique perspective to our work, which allows us to create visuals that are both scientifically trustworthy and visually immersive. As owners and executives of our partner, Elucida Research, the team has generated over $40 million in revenue through licensing and research innovations over the past two decades alone.
Preston Mason, PhD, MBA
Chief Executive Officer
Dr. Mason leads Elucida Research in pioneering biotechnology advancements, drawing on decades of expertise in cardiovascular pharmacology, scientific innovation, and academic research.
Luke Groothoff
Creative Director & Lead Animator
Luke Groothoff is responsible for overseeing various internal and external channels, ranging from marketing to poster and figure development. Luke also creates captivating scientific visuals as the lead animator for Elucida Communications.
Sam Sherratt, PhD
Chief Scientific Officer
Dr. Sherratt is a senior research scientist at Elucida Research, specializing in biochemical and biophysical approaches to elucidate mechanisms of action for cardiovascular therapies, with a particular focus on omega-3 fatty acids.
Kathy Scarpa
Chief Financial Officer
Kathy Scarpa is a central part of the Elucida Research team. She overseees financial operations and accounting at Elucida Research, providing critical support for the team’s scientific initiatives.
Our Founders
At Elucida Communications, we have over forty years of combined experience in research and scientific communication. Our team of animators, illustrators, and scientists bring a unique perspective to our work, which allows us to create visuals that are both scientifically trustworthy and visually immersive. As owners and executives of our partner, Elucida Research, the team has generated over $40 million in revenue through licensing and research innovations over the past two decades alone.
Preston Mason, PhD, MBA
Chief Executive Officer
CEO
Dr. Mason leads Elucida Research in pioneering biotechnology advancements, drawing on decades of expertise in cardiovascular pharmacology, scientific innovation, and academic research.
Luke Groothoff
Creative Director & Lead Animator
CD
Luke Groothoff is responsible for overseeing various internal and external channels, ranging from marketing to poster and figure development. Luke also creates captivating scientific visuals as the lead animator for Elucida Communications.
Sam Sherratt, PhD
Chief Scientific Officer
CSO
Dr. Sherratt is a senior research scientist at Elucida Research, specializing in biochemical and biophysical approaches to elucidate mechanisms of action for cardiovascular therapies, with a particular focus on omega-3 fatty acids.
Kathy Scarpa
Chief Financial Officer
CFO
Kathy Scarpa is a central part of the Elucida Research team. She overseees financial operations and accounting at Elucida Research, providing critical support for the team’s scientific initiatives.
Our Process
We begin every project with an initial meeting, whether virtual or face-to-face in our research lab/studio in Beverly. Our team of PhD scientists works directly with you to understand your science, pain points, and desired outcomes. We do in-depth research to make sure every visual aligns with the most current scientific literature.
From there, we move through the phases of scriptwriting, storyboard, and animation, with client feedback and approval between each phase. By the end, you will have a visually engaging and scientifically correct animation that clearly and concisely communicates your message to your target audience.
Standard timeline for a 3 minute animation
* May vary by client response time
Project Brief & Research
1 meeting
Script-writing
1 week
Storyboarding
2 weeks
Production
3 weeks
Total Time for rounds of Client Review & Approval
2-3 weeks
◯ Stage 1
Project Brief
The medical animation process begins with the creation of a project brief. In this initial stage, the client's objectives, target audience, and key messages are defined. This phase sets the foundation for the entire project, outlining the scope, goals, and constraints.
◯ Stage 2
Research & Strategy
Once the project brief is established, the next step involves extensive research and planning. This includes gathering relevant medical information, understanding the scientific concepts, and identifying the most effective visual and narrative strategies. Thorough planning is crucial to ensure the accuracy and clarity of the animation.
◯ Stage 3
Script-writing
Once the research and concept development is completed, the script-writing stage begins. A well-crafted script is essential for conveying complex medical information in a concise and engaging manner. The script serves as the backbone of the animation, guiding the visuals and voiceover.
◯ Stage 4
Storyboarding
After the script is finalized and approved, our team works to develop a comprehensive storyboard. Storyboarding involves creating a sequence of images that outline the key scenes and transitions in the animation. It helps visualize how the information will be presented and ensures a smooth flow of content.
◯ Stage 5
Production
The production stage is when the storyboard concepts are brought to life. This phase includes modeling, texturing, animating, lighting, rendering, narrating, and compositing. Our stylistic goal is typically cinematic realism, as we translate scientific processes into beautiful, attention-grabbing animations.
◯ Stage 6
Delivery & Revisions
After the script, storyboard, and final delivery, client feedback is invited. Revisions are made at each of these stages to ensure time and cost efficiency. This iterative process also ensures that the final product aligns with the client's vision and effectively communicates the desired content.